Internet Marketing London
As we are based in London, online marketing for London is very close to our heart. Being able to succeed in your local area is imperative to most businesses and if London is the location of your business, you should consider yourself very lucky. This is because you have over 7,000,000 potential clients at your disposal!
Understanding the way people search the internet is imperative for successful Search Engine Optimisation and Search Engine Marketing. Understanding how users search for products or services allows us to create and target content accordingly.
Equally important is understanding how search engines display results. For instance Google, Yahoo! and Bing now have online maps and run local services. Search Engines will make 'recommendations' based on your location, so someone searching in London will have different results to somebody searching in Birmingham.
There are on-page and off-page measures that we can take to ensure your business reaches a London 'audience'.
Here are a few examples:
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We can register your business with the search engines' local maps and services.
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We can generate links from local London directories.
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We can target London search terms within Meta tags (becoming less valuable).
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We can target London search terms in the URLs of web pages.
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We can craft your on-page content so that it is attractive to London search terms.
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We can specifically target London traffic in Search Engine Marketing and display advertisements.
Internet Marketing-London is simple if you know how, please contact us for further information and to find out how we can help your London business target over 7 million local customers!