How long does it take for SEO to work?

Search Engine Optimisation will usually have some kind of an impact as soon as Search Engine spiders visit your website. The size of the impact will be dictated by many factors including how much optimisation has taken place, the competitiveness of the targeted keywords and the individual Search Engine Algorithm (Search Engines use different algorithms and display different results).

SEO is not a quick fix, which is why we often recommend a short-term Pay-Per-Click campaign. This allows for immediate lead generation while your website is being optimised. SEO should be considered a long term ongoing process in the same way that other forms of marketing or public relations are. The internet is a competitive place and it is likely that when you stop trying, your competitors will continue advancing and overtake your position.