Get Your Business on the Web
Your website is your shop-window and tells visitors a lot about your business and yourself as a business owner or manager. In today’s competitive marketplace, it is essential that your website is attractive and professional otherwise visitors will simply pass you by.
The look and feel of your website will determine whether potential customers or clients are happy to do business with you. An unprofessional website tells visitors that your business is unprofessional and you will undoubtedly lose clients.
On the flipside, a professional, user-friendly website allows visitors to make informed decisions that will lead to more business and increased profits.
A professional website provides potential clients with all they need to know about you, your business and the services and products you offer. It also acts as point of reference meaning that less of your staff's time is wasted dealing with non-productive telephone queries.
If your business does not have a website, it is time to 'wake up', you are undoubtedly losing customers to your competition...And there are no excuses...No Stress offer professional bespoke websites from just £500 and will offer affordable solutions regardless of your criteria…
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Target New Visitors to Your Website.
Once you have a professional website for customers to visit, we can begin to generate visitors who are looking for the exact products and services that you offer.
Internet marketing allows us to be extremely targeted in our efforts so we can ensure that your website is promoted to your ideal clientele.
For instance, if you are a small business that is only looking to attract local trade, we can target our internet marketing efforts geographically. This ensures that your marketing-spend is not wasted on attracting visitors who are unlikely to do business with you.
Examples of businesses that can benefit from local internet marketing may be professions including accountants and solicitors or shop-owners such as dry-cleaners.
If you are a business that caters for national or international trade then we will optimise your website to ensure that search-engines such as Google know this. Website owners and even website designers often overlook providing search engines with this important information.
At No Stress, we use a variety of effective internet marketing strategies to ensure our clients achieve the greatest possible return on investment.
Get More Clients - Get More Sales
Once you have a professional website in place and potential clients visiting it, we can concentrate on making your website as effective as possible at converting this traffic in to sales.
The aim here is to persuade visitors to carry out actions that are beneficial to your business.
Such actions include:
By installing and using analytics software on your website, we can see exactly what actions your visitors are taking. We can see where they are from, how long they are on your website for, which pages they visit and even where they move their mouse!
This valuable information allows us to fine-tune your website's structure and content to reduce your cost-per-sale and maximise your profits.
Earn More Profit From Your Clients.
There is a popular saying in internet marketing circles...'The money is in the list'. This is true and will always remain so.
By encouraging clients to sign up to your mailing list, you have the opportunity to sell new products and services to them over and over again.
No Stress offer highly effective email marketing services and advice that helps your business maximise on the potential of your 'client-base'.
Whatever business you are involved in, there are always opportunities to 'up-sell' to your clients. You can even make money by recommending other businesses and third-party products and services to your clients.
We can advise you on simple ways to increase your profits by selling more to your clients and subscribers. We can even advise you on ways you can sell your products or services to clients of other businesses!
And the good news is that Email Marketing is only one internet marketing strategy that can be used. No Stress are Internet Marketing Specialists. Our business is to help your business!
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Professional Website Design.
Your website says everything about your business. If your website is unattractive, incomplete or hard to navigate, visitors are likely to take a dim view of your business. The reverse is also true, a professional looking and easy to navigate website will encourage users to do business with you.
It is surprising how many business owners fail to see what a great investment a good website can be.
Next door, is a perfectly clean, freshly decorated coffee shop with a sparkling logo on its signage. You look inside to see comfortable chairs and reasonable prices, what’s more, they have your favourite coffee on offer and you will receive a free cookie.
Where will you take your business?
Mobile Websites for Mobiles & Tablets
With the advancements in mobile technology, business owners should be aware that 22% of internet users in the UK are mobile-only. In other words, nearly one quarter of internet users only access the internet on their mobile phone.
With this in mind, it is imperative that your business website is optimised for Android, IPhone, Windows and Blackberry mobile phones.
Internet users who access your website via their mobile phone are far more likely to contact you or buy from you if they can easily find the information they are looking for, the most important from a business owner’s perspective being your contact information.
Effectively, you will have two websites that show the same content but in different formats. Your website will automatically detect if a visitor is using a mobile device and serve up the easy to navigate mobile version.
No Stress offer mobile websites optimised for mobile phones and tablets. Visitors to your website will be able to ‘click to call’ you and see your business on Google Maps so they can easily find you.
Blogs: Blog Creation-Blog Management
If you are passionate about your business, hobbies or anything at all, why not express your views and share your experiences and knowledge online?
Blogs allow you to easily post information online and share with others who are interested in what you have to say. Your blog can be added to your existing website or stand alone on their own its own domain.
From a business nd internet marketing perspective, active blogs allow you to become an authority in your field can generate visitors to your company website, leading to more sales.
Readers of your blog posts may also share them with others via Social Bookmarking websites such as Digg and Delicious. This in turn leads to further visitors to your website.
Too busy to write content for your blog?
No problem... No Stress offer content writing services and can even manage your blog on your behalf.
By taking advantage of our content writing and blog management services, you can spend your time doing what you do best... Run and expand your business!
Logo Design & Corporate Identity
Your business logo considered a worthwhile investment as it will hopefully stay with you for the life of your business. With your logo design comes your entire corporate identity including your 'corporate colours' and theme.
Your logo and slogan should take in to account your field of business. For example, a solicitor may want a traditional conservative feel to their logo representing their history and industry, whereas a media company such as No Stress may opt for something more 'playful'.
No Stress offer logo design and corporate identity services at all price levels and these services can be packaged together with other services to offer more value.
Pay-per-click advertising can be an effective way of targeting clients and customers for your services or products. Search engines such as Google offer advertising placements on their results pages.
The main benefit of this form of advertising is that you can choose to place your advertisement in front of users who are actually looking for your products or services and in your desired geographical location.
In this example, your advertisement would only be displayed when a user searched for the exact terms above and would not be displayed if a user searched for ‘Advertising Services’ or ‘SEO Services Essex’.
The second benefit of Search Engine Marketing or ‘Pay-per-Click’ is that you only pay when a potential client actually clicks on your advert and visits your website. This allows you set a daily spend for your marketing.
Search Engine Optimisation - SEO
Search Engine Optimisation (SEO) is the process of making your website more attractive to search engines such as Google, Bing and Yahoo! The goal of search engine optimisation is to improve search engine ranking for web-pages so that your website attracts more visitors.
There are numerous ways of achieving this but all methods fall in to two main categories being on-page optimisation and off-page optimisation.
On-page Search Engine Optimisation is achieved by optimising your website’s content and coding so that search engines can easily identify what your website is trying to achieve.
Off-page Search Engine Optimisation is achieved by encouraging other websites to ‘link’ to yours and through various ‘social signals’.
The main benefits of our SEO Services are that you do not pay for the clicks to your website (they are free) and that your business and website are considered an authorities in your field of business. As well as attracting more visitors to your website, Our SEO Services can add value to your business.
A position on the 1st page of Google’s search engine results is similar to owning a shop in Oxford Street in London!
Social Media Marketing is allows us to increase traffic to your website via activity and interactivity on social media websites such as Facebook and Twitter.
The processes we use to promote this activity include content creation that encourages sharing amongst social networking website users.
This form of marketing does not rely on search engine position, it relies on word-of-mouth.
Here is a good analogy to demonstrate this process…
You fancy watching a film so you decide to rent a dvd, you watch the film and thoroughly enjoy it... You bring the film up in conversation with family and friends and recommend that they watch it too… Your friends then watch the same film and recommend it their friends and family and the process continues.
Within weeks, your innocent conversation with friends and family may end up encouraging hundreds of people to watch the same film!
When all processes go according to plan , Social Media Marketing can help your message to go viral!
Reputation Management & Protection
One major problem with the internet is that it is easy for other people or businesses to slander your reputation.
Defamatory comments and negative reviews are rife and it is all too simple for your competitors to create an alias and attack your business.
They can anonymously post negative reviews on directories and review sites, misleading information on blogs and websites and downright nasty comment on forums etc.
If you have yet to experience this extremely irritating issue, that is great but don’t think you are safe! You should strongly consider protecting your online reputation.
If you have already experienced this form of attack on your reputation of your business, you will no- doubt be completely frustrated by how little you can do to solve this problem… But don’t despair!
Whether you are eager to protect or manage your online reputation No Stress can help. We offer effective strategies to combat negative comment and protect you and your business.
Once your online reputation is destroyed your business and profits will suffer.
Our Reputation Protection and Reputation Management services are here to help.
No Stress Local Internet Marketing, Facebook Marketing, E-Commerce & Internet Marketing Services For Your Business.
Local Internet Marketing
According to JWire, 66% of shoppers prefer to purchase at a physical store within a 5 mile radius of their home. With this in mind, businesses that rely on local trade should target their marketing accordingly.
If your business falls in to this category, No Stress can help. We offer a range of internet marketing solutions to help you target your local market.
Our SEO services will ensure that your website is optimised to attract customers in your locality. By optimising your website for local areas, for example SEO London vs SEO UK; we can ensure that your marketing spend is not wasted on attracting clients that are unlikely to shop with you.
No Stress are SEO Specialists, geographical targeting is just one of many factors we leverage to ensure your business is one step ahead of your competition.
Search Engine Marketing and other Pay-per-Click advertising platforms also facilitate Local Internet Marketing. We can ensure that your advertising is only visible to your local audience thus saving you hundreds or even thousands of pounds in untargeted wasted traffic.
Facebook Marketing allows your business to communicate with existing and potential clients while they are spending time on their favourite Social Networking Website. Social media usage has increased ten-fold over the past 5 years, and this growth looks set to continue.
Facebook provides a number of options to help online marketers and businesses promote their services or products. These include Facebook Advertising, Facebook Business Pages and Facebook Stores.
It is becoming increasingly important that your business has a Facebook presence but please note that a successful Facebook Marketing campaign is not as simple as one may think. Unfortunately, many businesses make the mistake of ‘set it and forget it’, i.e. setting up a Facebook Page and expecting people to want to be a fan of their business, product or service.
This is not the case, Facebook is all about engagement, and businesses must ‘give to receive’. This can be a time-consuming process but No Stress are here to help. We offer a broad range of Facebook Marketing Strategies to ensure your business succeeds where many others fail.
E-Commerce - Online Shops
If your business produces or sells products of any kind and does not have an online shopping facility, you are almost certainly missing out.
According to IMRG (Interactive Media in Retail Group), UK shoppers spent £68 billion online in 2011. Internet sales now account for 17% of the total UK retail market and this figure looks set to increase year on year.
If you are not allowing customers to buy your products online, chances are you are losing business to your competitors who do. Additionally you are not just missing out on internet sales, factor in customer loyalty and you may find you are losing your customers forever.
As a business, you must give your customers what they desire. If you don’t they will simply go elsewhere.
No Stress provide E-Commerce advice and strategies to ensure your business is ahead of the game.
Internet Marketiong Services
No Stress offer a comprehensive range of internet marketing services and internet marketing strategies.
In addition to those services already mentioned on this page, No Stress also offer the following:
Article Writing & Content Creation
Internet Business Consultancy
Internet Marketing Consultancy
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